Just Cavalli is a line by designer Roberto Cavalli aimed at the hip, young set. The look is chic with an attitude and has a heavy focus on casual rock and jeans. Roberto Cavalli was born in Florence into a family of artists and studied art himself. He became interested in textiles and sold a specialized, printed knit to Parisian fashion houses while still a student. He transformed the textile industry by introducing new techniques for leather and jeans production. He eventually created his own line of clothing sold in exclusive stores worldwide. Just Cavalli is one branch of the cavalli brand.