Fendi is one of the oldest and most revered of the large Italian fashion houses. It was started in 1925 by Edoardo and Adele Fendi and has grown into one of the foremost luxury brands in the world. The creative director for the brand is Karl Lagerfeld, and they produce a full ready to wear line for women in the highest echelons of fashion. They also produce a much loved handbag line including their famous Baguette bag, a cult favorite. Their perfumes are also highly adores by the fashion elite. Fendi products are sold only at the most exclusive shops worldwide.