French Connection is an urban, upper class lifestyle brand targeting a young, chic audience of high fashion women. The U.S brand is stylish and has attitude, a core concept of the brand. The windows are always designed to draw attention while the stores themselves are minimalist and clean. Originally a women’s wear company, the brand now sells complementary items including shoes, eyewear and accessories. The products are sold in stand-alone stores across the U.S. and throughout the UK where the brand is known as FCUK and where it has a strong presence. The clothing is sophisticated, fresh and functional to match the modern woman’s needs.