Born in Cattolica, Italy, Alberta Ferretti opened her own designer clothes shop in 1968 when she was only 18 years old. In 1974 she launched her own label. Ferretti designs for many fashion designers, among them Jean-Paul Gaultier, Rifat Ozbek, Narciso Rodriguez and Moschino. The Ferretti style is not one of old-fashioned prettiness. Her vision is a delicate one, developing an appreciation for textiles, daintily beaded or embroidered chiffons and sari silks. She is known for her super-sweet dresses and she kept with tradition and displayed floaty baby doll frocks adorned with ribbons gently tumbling down the side.