Joseph women’s wear was founded by Casablanca born Joseph Ettedgui and has a minimalist philosophy. The brand features delicate pieces in key tones that are complementary, creating a modern aesthetic where all the pieces come together to produce a seamless wardrobe for the stylish woman. Classics are redesigned each season to make updated classics and redefine the key elements of the small clothing line, which features modern essentials. Joseph brand clothing is sold worldwide at exclusive shops and department stores. The line includes dresses, sweaters, skirts, tops, knitwear and pants. The brand designs a boutique accessories collection as well.