Brunello Cucinelli is a specialty brand that is all about culture and philosophy. The designer has a strong emphasis on using business to create a better world and give back to the people and the land. As such, you know the products are created with love and care. The core products of the brand are their cashmere knits, woven from the finest Italian threads in a converted farm in Umbria. The company also has a ready to wear line and other knit items, such as scarves, created from the finest, softest yarns available. The line is sold only at the most exclusive stores.