Joie is a contemporary line based out of Southern California that encompasses a strong attitude of comfort, style and luxury. Each piece in the lifestyle collection is created with all of these concepts in mind. The look is airy and light while at the same time elegant, sophisticated and modern. The brand currently has stand-alone shops in some of the most cosmopolitan cities including New York and Los Angeles, and they continue to expand while they see great success with their designs. The line is also sold at select boutiques across the country. The ready to wear has an array of tops, bottoms, dresses and jackets that come together to create a total look.