The 90’s beauty brigade is back! Celebrities like Drew Barrymore, Cindy Crawford, Jennifer Aniston, Christy Turlington, Alicia Silverstone and Wynona Ryder set the pace for the beauty and hair trends that defined the decade.  If you were a fan and all in when it came to: berry stained puckers, matte nude lips, nail polishes in unheard-of hues of blues and […]

We’re not ones to shy away from a good show-off style trend.  And the recent gotta-have-it-immediately wardrobe piece is giving us loads of excuses to bare a little skin during these chilly winter months.  With incredibly clever cut-outs and precisely defined details, cold-shoulder tops are the freshest iteration of off-the-shoulder necklines.  What’s more, styling these shoulder baring pieces is a […]

  Urban Decay’s come out with a celebrity collaboration and it’s with the Queen of Alternative and Pop-Rock, Gwen Stefani. Known for her fashion-forward style and constant camera-ready face, this is one partnership we are immensely excited for. The company said that Stefani had a ton of input when it came to creating the UD Gwen Stefani Limited Edition collection, […]

Denim and Los Angeles are one in the same thing.  Lala land has been known for its denim design and manufacturing magic for decades.  The laidback lifestyle, warm temps and celebrity quotient make for a rich heritage when it comes to dungarees. LA based Frame Denim nails it with its illustrious eye for detail on supple fabrics and most importantly: […]

Launched a few shorts years ago, Self Portrait by Han Chong captures and conveys the ultimate la femme moderne. A contemporary collection artfully and consistently full of lace, peekaboo striping, corsets and, cutouts, Chong dexterously defines Self Portrait’s aesthetic along with his customer. Flattering, ladylike silhouettes are updated with partially lined mesh and lace alongside partially exposed mesh and lace.  […]

It’s difficult to compare up-and-comers with the likes of great style stars, but we’re predicting these ladies have the kind of “it” girl fashion power we’ll be chatting about all year long.  With award season approaching and an abundance of films slated to premiere, these are the starlets that will be showing off their magical style prowess in 2016. Brie […]

The 70’s are sticking around for the spring season and we are still completely #Obsessed. As a matter of fact, designers have been utilizing this era for a while, but the results have been so chic and tremendous that we wouldn’t mind if it became a permanent fashion trend, just like what menswear is today. Karen Millen has incorporated sexy […]

If it isn’t totally obvious by now, celebrities L.O.V.E. Alexander Wang.  Hands down the coolest streetwear designer out there, Mr. Wang has rightfully garnered a cult following.  From street style to red carpet, the famed NYC designer dominates the style scene.  His artistic process of imbuing downtown edge into every little detail of his designs does not go unnoticed.  And […]

January is a reboot month. It’s the time when your New Year’s resolutions and the promise of a new you come into full focus. So why not make your wardrobe reflect that renewed sense of self. More often that not, our winter wear is saturated in dreary, heavy clothing that parallels are moody seasonal attitude. What we need are palette […]

Um, pass the drool cloth please. We over here at HQ have fallen head over heels with some seriously lust-worthy pieces.  Sure to make you salivate, guaranteed to make you say “sold!” below is an edited, curated, fantastical selection of our current, most up-to-date, favorite faves. Maiyet Cropped ¾ Pant $650 Cream of the crop. Cropped pants are in demand. […]