Open for Business: Selfridges’ Enormous New Body Studio

April is gearing up to be an exciting month for Selfridges. The high-end department store’s flagship in London just unveiled its brand new Body Studio — an entire floor featuring 4,500 bodywear options, including lingerie, PJs, swimsuits, hosiery, and sportswear. Spread across 37,000 square feet and featuring more than 100 brands (including Bordelle, Bluebella, Chantelle, Mimi Holliday, and Panache), it’s now the largest department in the entire Oxford Street store.

And arguably the most inspiring: In addition to merchandise, the Body Studio features a stylish Wellness Café, which offers an all-day menu and is slated to host empowering, female-focused talks and events. There’s also a world-class Fit Studio with 10 dedicated fit experts and 28 fitting rooms, and a luxe hair salon headed by top London stylist Daniel Galvin. And thanks to new skylights — a Selfridge design first — the environment is open, airy, and flooded with natural light.

So if you’re going to be in London, pop in for a fitting (according to Selfridges, 80% of women are wearing the wrong size bra!) or book a seat at one of the Studio’s upcoming BodyTalk events. No matter what you decide to indulge in, there’s no doubt you’ll leave the Body Studio feeling fit and empowered!