Gwyneth Paltrow Gets Into the Organic Makeup Game
Since launching goop in the fall of 2008, Gwyneth Paltrow has become a major player in the healthy-living scene. Now she’s adding organic makeup to her areas of expertise, and has been named Juice Beauty’s brand-new Creative Director.
It’s a match made in echo-chic heaven. “At goop, our priority is our readers, so we only recommend products that we believe in, have tried, and love,” Gwyneth said. “We are always looking for clean products that fit our values and what the goop audience wants. When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care.”
Working with Karen Behnke, Juice Beauty’s founder, the actress’s first task is to expand the company’s makeup line. While Juice currently carries a few choice products (like this awesome correcting concealer and this conditioning lip color), Gwyneth will develop an all-new, high-performance makeup collection packed with products for the eyes, lips, cheeks, and face. And each piece will be made with only the best certified organic ingredients, of course!
The line is due to launch in late 2015 and we can’t wait! We’re sure Gwynnie’s
ready to take the green beauty world by storm!
