Brighten up! Shiseido’s New Serum Brings Instant Radiance to Your Face

We’ve all had those mornings when we look in the mirror and see a dull, lifeless face starring sadly back at us. No matter how well we may care for our skin, a night of poor sleep, an evening of overindulgence, stress, dehydration, and of course, that unavoidable thing called aging, can cause our skin to look sullen, saggy and puffy on many unfortunate A.M.s.

So we thank the skincare Gods for those skin brighteners, BB and CC creams, which I, personally, could not live without.  I’m especially excited about Shiseido ‘s new serum, their White Lucent Total Brightening Serum For Face, $125, which goes above and beyond the normal call of emergency beauty duty. It gives your face a quick pick-me-up like no other product I’ve tried, by evening out tone, diminishing dark spots and refining the skin instantly (really, it works right away) leaving you with a radiant, glowing face—one that may have looked lackluster just moments before.

The serum has a light, dewy texture that blends into the skin seamlessly and swiftly, with no oily residue or feel. It moisturizes while it brightens, thanks to Shiseido’s own ProBright 4MRtm complex—a formula which contains refining botanicals to reflect light off the skin, resveratrol and white lily to prevent the yellowing of skin tissue, potassium methoxy salicylate to inhibit all stages of melanin formation, and the citrus-based hesperidin, along with vitamin E, to help support microcirculation stimulate your skin. From the moment you smooth on this serum, your face becomes vibrant and healthy looking, within minutes.

Perhaps the best part —you need just a pea-sized amount to smooth onto your whole face (two small pumps), so while the bottle may be pricey, it will last you for a long time. A worthwhile investment for sure, especially as we enter fall and prepare for colder climates.