Although Achille Maramotti was a student of law, in 1951, he decided to dedicate himself to haute couture. It was a love that was passed down from his great grandmother who operated a luxury fashion house. With his very first collection, he became in instant success in Italy. Max Mara clothing is beautifully designed, cut and made. Although the designs may look incredibly simple, they are crafted in such a way that will have you looking like quite the fashion forward woman. When you slip on a Max Mara design, you will want to show it off to the world.