ERDEM is the line designed by Erdem Moralioğlu, a Canadian designer who has also spend a lot of time in England. His heritage is Turkish, hence the name. Mr. Moralioğlu rose to quick success after working with other designers and then branching out to his own line. His clothing is different, extremely pretty and feminine, comprising beautiful, sunny print and details such as collars, ruffles and flounces. The line is sold through exclusive shops and department stores in the U.S. and Europe including Saks Fifth Avenue and Barneys and goes for high fashion prices. The collection includes women’s dresses, tops and bottoms.