Josie is the lower price line of famed underwear and sleepwear designer Josie Natori. Natori grew up in the Philippines and was a gifted piano player as a child, playing solo at age nine in the Philharmonic. However, she left that and went to study business in Manhattan, where she became an investment banker. After scaling the corporate ladder, she searched for something new to do, and stumbled upon an unmet niche – luxury lingerie that was elegant and classy. Today, the Natori name is synonymous with high class undergarments and lingerie, including pajamas and robes, and the brand has several lines. She has also since branched out into a ready to wear collection, accessories and eye wear.