When it comes to lingerie, La Perla is the line that women covet the most. La Perla is an Italian lingerie company that was founded in 1954 by corset-maker Ada Masotti. Masotti was an artisan in her craft and current designs by La Perla are still created with the same high standards. La Perla lingerie is sexy, beautiful, elegant and artistic. In addition to intimates, the company branched out into fashionable swimwear. By 1991, La Perla boutiques started opening up around the world in major fashion capitals such as Milan and Paris. Today, the company remains as one of the most well known names in the fashion world.