Ella Moss is a women’s contemporary brand designed by Los Angeles native Pamella Protzel-Scott. Ms. Protzel-Scott has always been interested in clothing and sealed her destiny after attending the Fashion Institute of Design and Merchandising in California, and co-founded the brand Ella Moss with a friend – the name is not actually a person, but a combination of both of the designers’ nicknames. The line is all about bohemian chic, with light, flirty dresses and cute, trendy apparel. There is a strong trend of prints and the line has swimwear and shoes as well, as any California brand should. The moderate price point makes the line quite accessible.