The Giorgio Armani label has become synonymous with the highest fashion accessible to every wallet – few brands have pulled off the feat of preserving their high end status while servicing other niches. Armani Exchange is the brand’s lifestyle collection aimed at the young, upwardly mobile classes. The collection is centered around chic casual looks with a strong focus on denim. Ready to wear is mixed with accessories and outerwear for a complete look. The overall expression is modern and trendy with a toned-down Italian super brand accent, including interesting patterns matched with smooth, clean lines and clothing that is subtle, yet feminine.